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Since he first set foot on Paddington Station and was found by Mr and Mrs Brown, Paddington Bear has become a classic children’s character, appealing to all ages.

With his love of marmalade sandwiches and fondness for adventure he has warmed hearts for generations, elevating this humble bear to a national icon.

To celebrate Paddington Bear’s 50th birthday, Nick Jr are offering five lucky winners a Paddington prize bundle including a large soft toy, a selection of books and CDs and some exclusive Nick Jr goodie bags!

Each of the five winners will receive:

• A large Paddington soft toy
• Paddington Here and Now Hardback Book and CD
• Paperback novels including: Paddington on Top, Paddington at Work, Paddington Goes to Town, Paddington Takes the Air
• Paddington sticker activity book
• Paddington puzzle and play book

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To celebrate Nickelodeon are putting some episodes of Paddington Bear on Virgin Central channel 119 (available to all TV customers) and on TV Choice on demand (press Home / on demand go to TV Choice on demand available to XL TV customers.